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Step Up Your Game

Matriculate your customers to Social Loyalty

API • Cloud Services Integration

API

Part one of a successful app strategy is the cloud. Whether it’s your own API, third-party social APIs, or our Quickstart APIs, we’ll ensure your apps grow from a solid foundation.

Appify • Web and Mobile Applications

Appify

Appify your product, content, or service offerings where your customers already are—web, browsers, or smartphones! Using APIs makes it easier and optimizes engagement.

Gamify • Game Mechanics & Dynamics

Gamify

If you want to turbo-boost your marketing efforts—gamify. Integrating game mechanics into your app strategy translates to higher engagement and transactions.

API
Cloud Services
Integration

APIs, or application programming interfaces, are the foundation of great customer experiences and a better night’s sleep for our clients. APIs are the structures on which data lives, delivering development speed, application performance, and cross-platform engagement.

Proprietary APIs

Perhaps you already have an API. If you have a web service, you do, and if you don’t have a web service yet, then you will eventually. We’re glad to interface with your current code or build a new foundation for your social, online and mobile presence.

Appify
Web and
Mobile Applications

Apps are about setting your content, utility or product free and empowering your users. Whether they’re online, offline, on their phone, browsing Facebook, or using their choice search engine, they should be able to engage with your offerings.

We focus on eight platforms—building for one, or coordinating across several—with an emphasis on quick creation and deployment via solid API foundations.

 

Simply click on any application type below to learn more about it and how we specialize in that area:

Gamify
Game Mechanics
and Dynamics

What’s “Gamification?”

Gamification runs much deeper than creating games. It’s taking the underlying game mechanics behind video (think Halo or World of Warcraft), social (think Farmville or ARGs), or casual (think solitaire or Bejeweled) games, and integrating them into customer behavior.

Why Gamify?

The gamification movement is being fueled by the availability of new, low-cost, easy-to-implement platforms that can ramp up **any** site or service to reward users for interaction. And our Gamification API makes implementing social dynamic into your brand quick and simple.

Why Now?

As the gamification tide rises, now is the time to implement the principles of game mechanics—self-aggrandizement, reward schedules, social signaling, and more—into your services. Just imagine if people found your brand as engaging and exciting as the games they play every day.

PlanetTagger

The PlanetTagger API centers on one idea: Enabling your evangelists to engage more deeply.

It provides a central location for your community to interact, while feeding into the broader social ecosystem. This means conversations live in your own sphere and allow you to mobilize your community.

Addictionary

Social wordplay is powerful. That’s the fundamental premise of our Addictionary API.

Quickly provide your community and affinity groups the ability to create shared lexicons. The newly-minted terms help your brand translate from a good experience to a cult smash.

OptEngage

You have a lot to offer your customers, and not only from your own site. OptEngage helps you tap into that.

When your customers opt-in, you can display contextually relevant information to them across the internet—all based on paramaters you define.

HuckleMonkey

Our Hucklemonkey API is the best way to integrate gamification into your service.

It focuses on integrating scalable, pervasive economies into your already-existing services, and it’s designed for quick deployment and high engagement.

Matriculate Experience

Check out a sampling of Matriculate's experience in designing gamified experiences, designing and building apps on multiple platforms, and constructing APIs from scratch or synthesizing meta-APIs from multiple third-party APIs.

Fresh from the Spectrum blog

Sales Force Gamification

04/26/2011

Have you ever watched a kid learn a new game? The child approaches the task with eager fascination, and the rate of comprehension and competency is unbelievably high. Come back in a couple of hours and you will see that they are not only competent, but are becoming experts. Now, have you ever watched a group of sales professionals try to learn a new software system? The level of enthusiasm is noticeably lower. Check back in a couple of hours, days, months, and the sales team will have accomplished a … Continue reading

Now Matriculating: Say.So!

04/20/2011

Now your “Say.So” matters! The way we communicate with each other, how we consume content and how brands reach us are all radically evolving. A few bright minds at a top-secret LA start-up are building a trans-media suite of apps that will give customers more Say.So. Brand-Fans get to experience gamified interactions with their favorite brands across the digital landscape. Brands get the ability to gather and analyze consumer opinions, in-situ, on any topic, on any device, on any webpage. Say.So offers marketers multi-media measurement using a single source panel … Continue reading

Big Brands Get into the Game

03/30/2011

Ford forgoes Superbowl ad in favor of trans-media game Ford was one of the few automakers that chose not to advertise during February’s big game.  Instead, Ford opted to ‘focus’ on creating a gamified social campaign that they announced in the pre-game show. Rather than drop $3MM for 30 seconds of fleeting consumer attention, Ford created a play-along rally competition ala The Amazing Race.  Billed on the game’s homepage as: “the ultimate interactive cross-country road rally. Six teams of two, along with the all-new 2012 Ford Focus, will compete against … Continue reading

Learn More About Matriculate

Step Up Your Gamification

Matriculate is a gamification and social loyalty design and development studio.

We are skilled designers and developers of campaign-oriented gamified apps and websites, and equally talented at designing and deploying full Social Loyalty Programs (“SLPs”) that are a cross-pollination of classic loyalty program, apps that engage the dynamic social graph, and game mechanics–techniques that encourage and capture intrinsic human behavior and match them with extrinsic rewards.

The latest from Matriculate@gamifyme